To reach young consumers, these four brands turned their mascots into TikTok stars… TL;DR: Nearly half of Gen Z are open to seeing advertising on TikTok—and while celebrities and influencers are still popular ways to engage with these users, more brands have been making their mascots the face of their TikTok channels to interact with young consumers From Duolingo’s Owl to Dr. Squatch’s Sasquatch, many of these mascots are making content that leans into trends and memes on the app We told you that Gen Z is more likely to be on TikTok than Millennials, and YPulse’s social and mobile...