MeUndies announced its NFT plans and consumers were less than impressed, Adidas took a bold (but much appreciated) approach to introduce their new sports bra collection, young couples are obsessed with the NoteIt and Locket apps, TikTokers are sharing the special moments that have become core memories (just like in the movie Inside Out)—plus more internet buzz on this week’s Viral List! The MeUndies NFT Launch Is a Lesson on Why Not All Brands Should Be Jumping on the Trend Another day, another NFT story. But instead of the usual “x brand launched x NFT…” today we’re talking about an NFT announcement gone wrong—and though the space has become lucrative for some involved, take this as a reminder that non-fungible tokens aren’t for every brand. At the end of January, MeUndies announced on Twitter that it was joining the Bored Ape Yacht Club (an NFT collection and community featuring different takes on the same image of an ape), sharing an image of MeUndies’ take on the NFT (see above)....
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