In this exclusive sneak peek at a Ypulse Topline Report we’re showing you exactly who Gen Z and Millennial consumers are following on social media—and what kinds of celebs are at the top of the list…
Over half of young consumers say that social media is an essential part of their social lives, and we’ve explored all the ways that it impacts their friendships, but social platforms are at this point far about more than socializing. They’re the new entertainment, and ever-scrollable catalogs of things to buy and places to visit.
In our Influencer Effect trend, Ypulse found that the people that they follow are influencing their purchasing decisions and product preferences. So who exactly are they following on social media? Today, we’re giving you an exclusive sneak peak at a portion of our Social Media Behavior Topline Report to show you the full rundown of the influencers they’re paying attention to:
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