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Infographic Snapshot: Gen Z’s Prom Spending

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

We asked teens going to prom where they’re shopping and how much they’re spending…

It’s officially prom season. We’ve been covering some of the stories that have gone viral this year—from a very pricey promposal, to multipage prom rules, protests against dress codes, and prom Snapchat geofilters. All these stories have something in common: many teens today are taking prom very seriously, and, of course, broadcasting their experiences more than ever.

But after the ever-entertaining promposal videos/Instagrams/Snapchats are taken, there’s some shopping to do. In a recent Gold monthly survey, we asked teens going to prom all about their plans and spending, and we’re sharing some highlights today in our Infographic Snapshot:

Ypulse Gold subscribers can download a pdf of this infographic, along with the full data file from the survey here!

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

To download the PDF version of this insight article, click here.