Youth today are turning to the web to watch much of their programming, which is why professional YouTube channels like AwesomenessTV are capturing their attention and proving to be…well, awesome! The channel, which launched in June, has already attracted 12 million views and appeals to 12-17-year-olds who seek short shows that fits their attention span.
Tune in to any of the 15 shows on the newly created YouTube channel and you’ll instantly be immersed in the lives and interests of tweens and teens. Brian Robbins — a veteran of the TV industry who’s directed and produced TV series for youth on Nickelodeon and The CW — was inspired to create the channel as he saw his sons’ viewing habits shift from the small screen to an even smaller one. Knowing that networks have found it challenging to reach tweens in the past few years, he decided to do something about it. So came AwesomenessTV.
The channel has a wide range of programs from sporting events and game shows to music videos and tween/teen talk shows including the popular program, “IMO” (In My Opinion). The show is a younger version of “The View” hosted by YouTube stars, Twitter prodigies, and actresses on teen TV shows. During each episode, the girls sit on a couch chatting about the latest pop culture news, trends, and topics affecting people their age. Then there’s “Make Me Over,” where teens can request for them or their friends to get style suggestions from the Awesomeness team. Think TLC for teens. Music fans will enjoy “Mindless Takeover” which follows the popular boy band Mindless Behavior, “Kat Graham Road To” featuring “The Vampire Diaries” star on her path to becoming a pop star, and “Greyson Chance Takeover” which shows the singer throughout his world tour.
But AwesomenessTV appeals to guys too. “That Was Awesome” features sports highlights and bloopers hosted by NBA star Blake Griffin, “Sk8 Spotterz” follows tween brothers skating with pros at different places, and “How To Be Awesome” showcases professional athletes as they provide tips on their game. There’s something for everyone tapping into popular interests in culture today.
What’s more is that the channel just received $3.5 million in funding from venture capitals, as have several other YouTube channels aimed at this age group. Robbins plans to put some of this money towards developing future series, reaffirming that AwesomenessTV and tween and teen targeted web channels are the way of the future.