Get up to speed quickly on any trend or topic

Example Ask: "What content has YPulse published recently about Gen Z fashions trends? Highlight any documents and survey questions that cover the intersection of fashion and sustainability."

Conduct more comprehensive and efficient searches

Identify the right reports and articles

Example Ask: “Which reports and articles cover Gen Z and the state of their mental health? Provide a one sentence summary for each document.”

YPulse AI goes beyond just keyword search to surface the most relevant content for you (and can include the reasons for why!).

Create customized report summaries

Example Ask: “Create an outline with 6 key takeaways for the 2024 Brand Loyalty Report. Include any important callouts for young POC on this topic.”

Whether you prefer 3 paragraphs, 5 bullets, or PPT slide outlines, preserve your bandwidth by asking YPulse AI to summarize key reports or topics.

Generate Power Point Slide Content

Example Ask: “Please create a detailed power point deck slides about the finance and spending report. Include as much relevant information as possible. ”

Want to quickly create power point slides? YPAI can help you generate content for your power point needs..

Analyze trends and changes in behaviors

Example Ask: “ How have Gen Z’s sustainable purchase behaviors shifted over time?”

The tool can query through all content we’ve published since 2013, so try asking how behaviors and preferences have shifted over time.

Compare audiences

Example Ask: “ Do young people in North America and Western Europe differ on the social issues they care about most?”

Remember! If YPulse AI can’t answer your audience question, this is likely because insights on that exact audience weren’t written directly in the text. The tool is smart enough though to provide you helpful information on the closest audience available. Use the Data Files or Behavioral & Trend Dashboards to access all data points.

Tailor implications to your role or industry

Example Ask: “ How does the Attention Economy trend research apply to me as a marketer for a fashion brand?”

YPulse AI is able contextualize insights and trends based on the information you provide it. The more context you give about what you’re looking for, the more tailored the analysis can be.

Ask for AI generated recommendations and predictions

Example Ask: “ Recommend 3 product launch ideas for a new shoe line that incorporate findings from the Kidulting trend research.”

Validate / rebuke your ideas

Example Ask: “ Does YPulse have any insights that may validate the idea that my brand should partner more with athletes? Do any insights rebuke this idea?”

Frame your questions in this format to quickly identify supporting (or contrasting) insights and data.

Work smarter (productivity use cases)

Example Ask: “ Please write a creative brief for a producer of video games targeting Gen Z, incorporating the following elements: Target Audience, Competitive Landscape, Key Message, Key Consumer Benefit, Attitude, Call to Action, Distribution.”

Leverage YPulse AI to help create and incorporate YPulse insights into the different deliverables you’re regularly tasked with. Think newsletter blurbs, social media posts, deck outlines, creative briefs, advertising briefs, sales pitches, and more!

Assist with brainstorming

Example Ask: “Brainstorm 5 presentation topic ideas on getting to know Gen Z.”

Learn from real life brand examples

Example Ask: “ What are recent examples of brands that Gen Z find authentic and why?”

Use YPulse AI to scan across years of reports and articles that focus on brands and how they’re relating to young people. Pro Users can go to the Brand Tracker dashboards to find specific performance data on the 1,000+ brands we’re tracking.

Access Brand Tracker Survey Data

Example Ask: “ What are the top 5 drivers of awareness in the fashion and apparel industry in north america in 2025?”

Example Ask: “ What is the awareness of NIke among 17 year old German males ?”

Use YPulse AI to scan across years of Brand Tracker Survey Data that focus on brands and how they’re relating to young people. Pro Users can go to the Brand Tracker dashboards to find specific performance data on the 1,000+ brands we’re tracking.

Access Behavioral and Trend Survey Data

Example Ask: “ What type of snacks are preferred in big cities vs small cities?”

Example Ask: “ What percentage of LGBTQ want to be paid in Cryptocurrency”

Use YPulse AI to scan across years of Behavioral and Trend Survey Data that focus on brands and how they’re relating to young people. Pro Users can go to the Behavioral and Trend dashboards to find specific behavioral data points across custom audiences.