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Chili’s is Catering Weddings Now on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • A viral TikTok showing how Chili’s catered a wedding prompted the chain’s next campaign
  • Spider-Man: Across the Spider-Verse is not only popular in theaters, hashtags relating to the film are taking up TikTok’s top spots this week
  • Twitch is rescinding their streamer ad display changes after creators spoke up
A viral TikTok showing Chili’s catered a wedding ignited a full-blown marketing campaign  Last month, bridal vlogger Madison Mulkey shared her unique experience of hiring Chili’s to cater her wedding on TikTok. In her video, Mulkey displayed the receipt for her wedding’s food bill, revealing exactly why she chose Chili’s over a traditional catering company. She expressed her satisfaction with her decision, highlighting the affordable price (coming in at less than $2K for about 100 guests) and the quality of the meals.  Mulkey’s TikTok video gained significant traction, accumulating over 2.1M views—even catching the attention of Chili’s themselves and marketing...

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