The “safety net” culture in Western Europe makes many consumers expect the state to protect them against downturns, and be there for them in case of trouble. For example, YPulse told you how the French government responded actively to the COVID-induced mental health crisis by offering free therapy for all citizens. Now, post-COVID, governments across the continent have decided to act and help these consumers get out of the house and enjoy life-both to benefit the gens that have gotten used to staying home, and undoubtedly to help stimulate spending in their countries. And this is perfect timing, as more Gen Z is going out than before in the region: YPulse’s data shows that 42% of European Gen Z say they go out more often than they did last year, showing that this gen wants to experience things out of the comfort of their homes. Today YPulse brings you three examples of policies happening in Western Europe specifically designed to help Gen Z get out and jumpstart cultural spending in...
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