Gen Z is bringing their unique worldviews to more and more industries, forcing brands to rethink marketing, and consider their values. And while many brands are already turning their attention to Gen Alpha—YPulse just released a special trend report on this gen—Gen Z is a generation currently spending (a lot) in stores, and online, meaning it’s crucial to know what brands they have the most affinity with right now. Through our brand tracker, YPulse monitors the brand health of over 800 brands in Western Europe across 20 distinct youth-centric diagnostics including which brands they think are cool, reflect who they are, are talked about, and more. All these individual measures are rolled up into YScore+; an overall snapshot of how your brand is performing among 13-39-year-olds, with all brand diagnostics and scores available to Pro subscribers via our brand dashboards. But we’re sharing some of it with you today, with the latest list of the top 15 brands among European Gen Z according to YScore+: European Gen Z’s Favorite...
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