The state of the economy has been a hot topic in the past few months, and the news is constantly filled with headlines like “Are We In A Recession Yet?” Recession is more than a strict economic concept; it also reflects how confident consumers feel about the economy, and their attitude toward saving or spending their money. So, knowing if young Europeans think we’re in a recession—or not— is important because it tells us about their level of optimism, which influences their purchasing behavior. Brands also need to know how young consumers feel about the economy to best adapt their marketing strategy. Last year YPulse started surveying young consumers’ feelings toward the state of the economy by asking them to choose which of three statements they most agree with: “We are going to be in a recession in the near future,” “We are currently in a recession,” and “We’re not going to have a recession.” Here is our latest data on how European Gen Z and Millennials see their...
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