Ice Spice is Gen Z’s iconic rapper on the come-up Gen Z on TikTok are now always the first to find the next hit singer, rapper, or musician, and they’ve known about Ice Spice long before her name made Vogue last week. In fact, she’s been on the come-up for a while now, with over 3M followers each on Instagram and TikTok, and “a number-one video slot on YouTube, and a campaign for Ivy Park x Adidas since her low-key debut.” She first caught viral attention in 2021 on TikTok with her song “Bikini Bottom,” and now “Munch,” “in ha mood,” and “Boy’s a Liar pt2” with PinkPantheress have been added to the list of her songs that have taken off on the app—used in hundreds of thousands of videos collecting millions of views. They’ve become viral hits for their catchy beats and lyrics, and of course are being transformed with remixes into other audio trends as well. It’s not by luck that’s she’s found fame though, and...
