YPulse analyzed over 1,000 brands among more than a million young consumers in 13 countries and 3 continents over five years to see which brand attributes (including coolness, sustainability, and authenticity) matter the most to young people and how they fall in line with evolving Gen Z behaviors and trends.
In our latest Gen Z 101 webinar, MaryLeigh Bliss and Laura Barajas explain how Gen Z defines cool, which brands are the coolest, and how you can bring this elusive element to your own brand.
