By now, it’s obvious (or should be) that influencers are equally as good, if not better, for a brand’s image as a mainstream celeb. When marketing toward Gen Z and Millennials, influencers are seen as a trustworthy signal of a product or service’s true value, as YPulse data shows: 50% agree that “If someone posts an endorsement for a brand, I believe they actually like that brand.” So, it’s key that brands are in tune with what influencers, especially TikTok creators, are reaching their desired consumers. Our data shows that when it comes to who they trust for product recommendations, influencers are the best source to young consumers; meaning, if brands want young people to want a product the first time they see it, they should see it from an influencer they already love. TikTok creators are especially looked to: 66% of Gen Z say that TikTok has their favorite celebrities/online creators, and 47% say they would be more likely to buy a product their favorite online celebrity recommended. YPulse...
- Article
