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YPulse’s 2022 Predictions Came True—Here’s The Proof

We’re not saying “we told you so,” but every prediction YPulse made for 2022 did come true… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • We predicted 2022 would be a year of changing COVID impacts for Gen Z and Millennials, at work and in their everyday lives
  • Gaming hugely impacted content from entertainment brands, and every other brand’s advertising strategy
  • And of course, Gen Z took on their role of the makers and breakers of pop culture
YPulse made five major predictions about 2022, and we’re returning to them now to proudly say they all came true. Yes, all of them—down to Netflix releasing Apple versions of their mobile gaming apps. Using our extensive data and insights on Gen Z and Millennials, we were able to predict their work habits for the year, the evolution of metaverse marketing, and the ways COVID would define their life for a third year in a row. And given our precision last year, you’ll surely want to check out what we see in store for 2023. Just to prove it, here’s...

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