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2 Brands Who Nailed Green Marketing in WE

Most young Europeans are eco-conscious, and they want brands to show they care too. Here are two recent green marketing campaigns in WE you should know about…

Written and Edited by the YPulse Editorial Team

Oct 15 2022
Western Europe

KEY TAKEAWAYS

Climate change is the No.1 issue Gen Z and Millennials in WE say their generation is facing
They expect brands to take a stance, and be vocal about what they do to improve the environment
These two brands are great examples of what brands can do to be more eco-friendly

YPulse’s WE sustainability research found that the majority of young Europeans are concerned about climate change and have changed some behavior to help fight it. Gen Z and Millennials in this region feel responsible for changing the climate crisis: almost four-in-five agree with the statement ”It’s up to my generation to stop climate change from getting worse.” But in the face of their growing concerns about climate change, young consumers also rely on brands to help them: 82% say they think brands should talk to consumers about climate change. Brands should take note and implement eco-friendly practices to be in...