Online influencers are some of young European consumers’ favorite celebrities. Here are three that brands should know about now… TL;DR Influencers have reshaped the nature of celebrity, and young Europeans now list over 1000 individual celebs as their favorite—many of which are the online content creators Among their favorite celebrities are gamers, lifestyle vloggers, and YouTube stars-turned-rappers As influencers go mainstream, these online celebs are pushing into more traditional arenas of fame Gen Z and Millennials ushered in the age of the influencer a while ago, and these online celebs have continued to have immense influence over the lives of...