American brands have infiltrated young Europeans’ lives. But how do these young consumers feel about that? Three stats tell the story… TL;DR American brands top young Europeans’ favorite brand lists, and nearly half say these brands are higher quality Many say they always try to buy from American brands—and the majority already have But young Europeans want brands to learn from European culture, too In the year that we’ve been surveying Gen Z and Millennials in the U.K., France, Germany, Italy, and Spain, one thing has become clear: American culture has made its way across the pond and settled into...
