Female leagues and athletes have historically been underrepresented in the sports world. But as young consumers become bigger women’s sports fans, brands are showing their support, too… TL;DR Though viewership of women’s sports is typically a fraction of men’s, the past two years have seen a surge of interest in women’s matches and broadcasts Now, the majority of young Europeans say female sports are just as interesting as male sports As the 2022 European Women’s Football Championship rolls on, brands from TikTok to Nike are using their platforms to support women in football Female sports have always taken a backseat...