Big box stores may sound like a purely American phenomenon. But these three stats show that mass merch retailers are shaping young Europeans’ shopping habits, too… TL;DR Mass merch retailers have made their way into European culture, and half of young consumers in the region now shop at these stores Affordability is driving their shopping habits, but big box stores are also giving young Europeans products they actually want to buy Mass merch stores might not be cool yet, but as these gens continue to shop at these retailers, it’s likely their affinity for them will grow Big box stores...