No other platform has won Gen Z over as completely as TikTok–and these are the latest numbers on exactly how many of the generation are using the app now… TL;DR In five short years TikTok has become an enormous influencer of Gen Z’s behavior, driving their entertainment, music discovery, purchases, style, and more Gen Z usage of TikTok has increased 475% since 2019 TikTok has now surpassed all other platforms to become the top social media among Gen Z It’s hard to put into words exactly how influential TikTok has become. (But we’ll try.) Our social media behavior report found that it’s the top platform that Gen Z says they can’t live without, and our most recent social media monitor shows it’s the top platform they say they’re addicted to. But its influence extends far beyond just what they’re watching. It’s one of the top platforms Gen Z is discovering music on, second only to YouTube. Our ad/marketing effectiveness survey shows it is by far the top platform Gen...
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