Gen Z and Millennials aren’t shopping at big box stores because they have to, they actually want to. These three stats from YPulse’s recent Mass Merch Mentality trend report explore their retail attitudes… TL;DR: The majority of young shoppers think it’s cool to buy clothes from Walmart, Target, and Amazon Over two in five young consumers would shop at a mass merchandise retailer / big box store even if price didn’t matter Shopping big box and mass merch retailers has given these generations a treasure hunter mentality Walmart, Target, and Amazon consistently ranked highly on YPulse’s youth brand tracker. These...