Cameos from throwback music acts and nostalgic lineups are trending with young music stars and their fans… TL;DR: It’s not just Y2K fashion that’s trending with young consumers, Y2K music artists are having a moment as well Gen Z musicians are putting the spotlight on “older” artists, giving their fans a dose of nostalgia and drawing in viewers Lineups of throwback artists are also proving popular, indicating an opportunity for brands to create experiences around acts from the ‘90s and ‘00s YPulse’s Pop Culture Redefined trend report found that Gen Z and Millennials say the release of a new album / song is one of the top pop culture moments their generations care about, and we told you how Gen Z and Millennial artists have been trying to stay engaged with their fans beyond virtual concerts through pre-recorded concert specials, visual albums, short films, and intimate documentaries. YPulse’s Future of Experiences trend research found that the majority of Gen Z and Millennials prefer to experience concerts in-person, while 36%...
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