From podcasts to inclusive social media campaigns, here’s seven brands supporting LGBTQ+ young people… TL;DR: Twenty-two percent of Gen Z and Millennials identify as LGBTQ+, and Gen Z is more likely to be LGBTQ+ than any other gen Young people want brands to support the causes they’re passionate about, including LGBTQ+ discrimination / rights Brands’ LGBTQ+ efforts need to go beyond merch and Pride Month campaigns to authentically reach this community In the last five years, the number of Gen Z and Millennials who identify as LGBTQ+ has increased. The pandemic has certainly played a role in young people’s self identification as well as young public figures like JoJo Siwa, Demi Lovato, Lil Nas X, and more openly talking about their stories as LGBTQ+ individuals. Gen Z in particular is more likely to identify as LGBTQ+ compared to Millennials, and as they call on brands to support the issues they care about, it’s vital for brands across industries to represent this demographic in real, actionable ways. Previously, the norm...
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