Food is a passion for young consumers in both Western Europe and North America. But how they’re shopping for it isn’t the same… TL;DR Young consumers in both Western Europe and North America consider themselves foodies, and the majority are doing some cooking at home Young Europeans favor grocery stores and supermarkets more than North Americans, who are spending more time in the aisles of big box stores Online grocery shopping is more popular (and preferred) in North America YPulse recently published our Food Shopping & Trends and Cooking & Diets reports, exploring young consumers’ relationship to food in both Western Europe and North America. And in both regions, one thing is for sure: among these gens, food is a big deal. Around three in five young consumers in both regions consider themselves foodies while the majority are doing some cooking—and enjoying it. Meanwhile, young Europeans and North Americans are both focused on eating healthier this year, and consider price above all else when choosing what to buy at...
- Article
