article

Gen Z & Millennials Are Signing on to Social Media For Different Reasons

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
What are the biggest reasons young people get on social media? We asked and found big differences between Gen Z and Millennials’ social media usage… TL;DR: Gen Z and Millennials have grown up in different eras of social media, making their expectations for platforms very different  Gen Z is far more likely than Millennials to get on social media mainly for entertaining content They’re also more likely to follow accounts and individuals that will serve up that entertainment YPulse’s recent Social Media Behavioral report found that Millennials are much more likely than Gen Z to remember a time before social...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z’s latest binge-worthy obsession isn’t coming from Netflix or HBO—it’s happening right on their FYP…

Article

According to Gen Z, social media, the job market, and the economy continue to be some of the biggest problems their generation faces…

Article

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but…” trend are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?