Young Europeans are already creating content for an audience—and they’re more than willing to promote brands. Three stats show why brands should work with these nano-influencers… TL;DR The majority of young Europeans are posting social media content for an audience, creating a massive pool of UGC for brands to tap into These creators are already posting about brands, but the majority are open to—and even excited about—partnering with brands for promotional content But brands should keep in mind that these creators won’t work for free—and they want creative control, too YPulse’s recent WE New Content Creators trend report found that...
