Ahead of this weekend’s Oscars, we’re looking at the top pop culture moments young people are actually paying attention to. Here’s what we found… TL;DR: Award shows are far outranked by memes/viral videos, album drops, celeb scandals, and more when it comes to the pop culture moment young people say they pay attention to Social media is stealing away young award show viewers, who are following the events on their feeds instead of watching But that doesn’t mean that young people don’t care about the movies: releases of new movies are actually one of the top pop culture moments they say they follow Gen Z and Millennials are redefining pop culture, and proving a more difficult audience to reach for the marketers who once relied on a set calendar of events. We told you about the top pop culture moments Gen Z and Millennials say their generations care about—and broke down how these young generations are shifting their attention to less predictable moments driven by social media. But in...
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