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How Brands Can Help the Environment, According to Gen Z & Millennials

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
The majority of young consumers want corporations to take more responsibility when it comes to combating climate change—but what actions do they want brands to take?  TL;DR: The effects of climate change are seeping into young people’s purchasing decisions: over a third of young consumers tell us they have changed the products they buy because of it But they don’t can’t do it alone: The majority of young people believe that corporations should take more responsibility for fighting climate change  Gen Z is more likely than Millennials to want eco-friendly products, packaging, practices, and reusable products from brands Climate change...

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