article

How Young Europeans’ Extended Singledom Is Changing Valentine’s Day, in 3 Stats

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
Valentine’s Day isn’t just for couples anymore. Here’s how young Europeans feel about the holiday of love…   In 2019, YPulse’s Extended Singledom trend report explored how young people are increasingly embracing the single life, creating a new life stage that focuses on the self rather than romantic relationships. Whether they liked it or not, this singledom was extended even farther by COVID, which put in-person dating on hold and forced the majority of single 18-39-year-olds to temporarily give up their search for “the one.” But while this may have stirred some young peoples’ anxiety and increased their desire to...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z is changing the night-out playbook, but Europeans and Americans don’t always play by the same rules… 

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

Article

To respond to Gen Z’s dating app fatigue, platforms are rethinking the experience with new features, IRL events, and more entertaining marketing… 

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?