Valentine’s Day isn’t just for couples anymore. Here’s how young Europeans feel about the holiday of love… In 2019, YPulse’s Extended Singledom trend report explored how young people are increasingly embracing the single life, creating a new life stage that focuses on the self rather than romantic relationships. Whether they liked it or not, this singledom was extended even farther by COVID, which put in-person dating on hold and forced the majority of single 18-39-year-olds to temporarily give up their search for “the one.” But while this may have stirred some young peoples’ anxiety and increased their desire to...
