Privacy Policy

Website Privacy Policy

1. General Information.

a) Introduction

At YPulse, Inc. (“YPulse”) (also referred to as “we,” “us,” and “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose and safeguard your information through our website (YPulse.com) and outlines your rights under applicable data protection laws, including:

General Data Protection Regulation (GDPR)
California Consumer Privacy Act (CCPA/CPRA)
Other U.S. state and international privacy laws

This policy applies to all website visitors, registered users, and business partners interacting with our website and services.

b) Data Controller

YPulse is the controller of personal data collected through our website and is responsible for processing this data as described herein.

c) Data Protection Officer (DPO)

We have appointed a Data Protection Officer (DPO) to oversee compliance with this policy. If you have any questions or wish to exercise your rights, you may contact us at:

Full Name & Legal Entity: YPulse Inc.

Email: privacy@ypulse.com

Phone Number: +164679272779

Address: 42 Broadway 12th Floor #22, New York, NY 10004

2. What Information Does YPulse Collect?

We may collect and process different types of personal data, including:

Identity Data (name, email, phone number, company name, company address)
Transaction Data (purchase history, payments)
Technical Data (IP address, browser type, device details, website and app usage metrics, log data, timestamps, cookies)
Profile Data (account login, preferences, interests)
Usage Data (website interactions, analytics)
Marketing & Communications Data (preferences for receiving communications)
AI Interaction Data (anonymized queries submitted to our AI-powered search tool along with related metadata, ensuring confidentiality and non-disclosure

If we collect de-identified information, we maintain it without re-identifying it.

3. How We Collect Data

We collect personal data in the following ways:

Directly from you (e.g., when you sign up, contact us, interact with our services or make a purchase)

Automatically (e.g., cookies, analytics, tracking technologies)

From third parties (e.g., business partners, analytics providers)

4. How Does YPulse Use Your Personal Data?

We process personal data for the following purposes:

To provide and improve our services, including personalized content
To send newsletters and marketing materials (opt-out available)
To respond to inquiries and process job applications
To comply with legal and regulatory obligations
To analyze engagement with our content and offerings
To ensure data security and prevent fraud
To enhance and refine our AI-powered search tool ensuring accurate and valuable insights

5. Legal Basis for Processing (GDPR & U.S. Privacy Laws)

We process data based on:

Consent – when you provide explicit permission (e.g., marketing communications)

Contract Performance – when necessary to fulfill a contract (e.g., service delivery)

Legitimate Interests – for business operations (e.g., analytics, fraud prevention)

Legal Compliance – when required by law

6. AI-Powered Search and Data Processing

Our website includes an AI-powered search tool that provides insights based on proprietary market research data. Our AI models process aggregated and de-identified research respondent (non customer) level data. When users interact with this tool, we may collect and process the following:

User queries and metadata (e.g., time, frequency of searches) are collected to enhance the performance and relevance of our AI-powered tools.
Engagement data to improve AI model performance
Aggregated insights used for analytics and product enhancement

We do not use AI-generated responses for automated decision-making that significantly affects users. However, if you would like more information on how AI results are generated, you may contact us at privacy@ypulse.com.

7. Sharing & International Transfers

We do not sell your personal data. However, we may securely share it with the following categories of recipients:

Payment processors to process subscription payments and transactions
Hosting and cloud infrastructure providers that support our website and platform
Customer relationship management (CRM) and marketing automation providers that support customer communications and engagement
Analytics providers that help us measure website performance and user engagement
Identity and authentication providers that manage secure account access
Professional services providers (e.g., legal, accounting, auditors, and compliance advisors)
Legal and regulatory authorities when required by law, subpoena, court order, or to protect our legal rights
Marketing, advertising, and ad network partners to deliver relevant content and measure campaign effectiveness

All third-party recipients are bound by written agreements that require appropriate safeguards for personal data, consistent with applicable data protection laws.

For cross-border data transfer we implement Standard Contractual Clauses (SCCs) where necessary.

7.1. Data Enrichment

We use third party data enrichment services, including tools provided by HubSpot, to enhance and maintain the accuracy of our business contact records. This may include adding or updating professional information such as job title, employer, business contact details, and similar fields, using data from publicly available sources or trusted third party providers. We use this enriched information to better understand our business contacts, personalize our communications, and improve the relevance of our sales and marketing efforts.

How individuals can opt out of HubSpot’s enrichment dataset

Opting Out of HubSpot’s Enrichment DatasetSome of our enrichment services are powered by HubSpot’s commercial enrichment dataset. Individuals whose professional data is included in this dataset can request that HubSpot delete their data from that dataset. To request removal of your data from HubSpot’s enrichment dataset, you can follow the instructions provided by HubSpot in its Privacy Preferences tools or in any email you receive directly from HubSpot about inclusion in its enrichment dataset. When you do so, HubSpot will delete your data from its enrichment systems and stop using it for enrichment purposes.

How individuals request deletion of enriched data from YPulse systems

To submit a deletion request, please complete our Data Request Form at: https://na1.hs-data-privacy.com/request/RTES4qMpzYgRbqWlgEfDfw. We will verify your request and respond in accordance with applicable data protection laws. When we receive a valid deletion request, we will: Remove or irreversibly anonymize personal data we hold about you, except where we are legally required or permitted to retain certain information; and Remove any HubSpot provided enriched data from your record in our systems, where applicable. If you prefer, you may also submit a deletion request by emailing us at privacy@ypulse.com with “Data Deletion Request” in the subject line and sufficient information to identify you in our systems. After we verify your identity, we will: Delete or irreversibly anonymize personal data we maintain about you, except where we are legally required or permitted to retain certain information; and Remove any HubSpot provided enriched data associated with your record in our systems, where applicable.

8. Data Security & Retention

We implement a combination of administrative, technical and organizational security measures to protect personal data from unauthorized access, loss, or misuse. Security controls we use include:

Encryption (AES-256 for data storage & SSL/TLS for transmission)
Access controls (role-based permissions, multi-factor authentication)
Security Monitoring (Our systems are monitored for suspicious activity, unauthorized access attempts, and potential security threats)
Vendor security reviews (Third-party service providers are evaluated to ensure they meet the appropriate security and privacy standards)
Employee Training (Employees receive training on information security, data protection, and confidentiality obligations)
Incident response procedures (we maintain processes for identifying investigating and responding to potential security incidents)

We have a formalized retention policy. We retain personal data only as long as necessary for the purposes outlined in this privacy policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing agreements. Once no longer needed, data is securely deleted or anonymized. In the circumstances, customer data may be retained in pseudonymized or aggregated form of statistical analysis or research validation purposes.

9. Cookies & Tracking Technologies

The Website collects standard Internet log information including your IP address, browser type and language, access times and referring website addresses. To ensure that the Website and Communications are well managed and to facilitate improved navigation, we or our service provider(s) may also use cookies to collect aggregate data. A cookie is a small text file that is stored on your device when you visit a website and helps the site recognize your browser, remember preferences, and maintain secure sessions.

We use cookies and similar technologies to collect information about your browsing behavior and preferences, to support functionality, security, performance and analytics. This information is used to deliver targeted advertisements that are relevant to your interests.

10. Your Rights & Choices

Depending on your location and applicable data protection laws, you have the right to:

Access, correct, or delete your data

Restrict or object to processing

Opt out of targeted advertising and marketing

Request data portability (receive a copy of your data)

Opt out of AI interaction tracking

We do not use automated decision‑making or profiling that produces legal or similarly significant effects on individuals.

California Residents: Exercise “Do Not Sell or Share My Personal Information” rights under CPRA by contacting privacy@ypulse.com.

How to Exercise Your Rights

Send an email to privacy@ypulse.com. We will respond within 30 days (or 45 days for California residents).

For privacy and security reasons, we may take reasonable steps to verify your identity before fulfilling a request.

11. Security & Password Safety Recommendations

We recommend the following for account security:

Use strong, unique passwords

Enable multi-factor authentication (MFA) (if available)

Beware of phishing emails and scams

Change passwords regularly

12. Children’s Privacy

Our Services are not directed to children under the age of 18, consistent with the U.S. Children’s Online Privacy Protection Act (COPPA), or to minor under the age premitted by applicable law in their jurisdiction. If we become aware that personal dta from a child has been collected, we will take reasonable steps to promptly delete that information from our systems. Separate to this privacy policy, our research studies involving minors may be conducted only where appropriate parental or guardian consent has been obtained in accordance to applicable laws and research ethics standards. Information on our research study privacy policy can be found here.

13. Updates to this Privacy Policy:

We may update this Privacy Policy periodically to reflect legal or operational changes. If material changes occur, we will notify you via email (if you have provided one), website banners, or account notifications. The latest version will always be available on our website, with the effective date indicated.

Last Updated: March 20, 2026

For questions, contact privacy@ypulse.com.
By using our website, you acknowledge that you have read and understood this Privacy Policy.