Coach has done what many brands dream of: convinced Gen Z they’re cool. While they were already a billion-dollar brand, Coach hit a bit of a plateau in the past decade and spent years trying to get their growth back on track. But over the past couple of years, the brand found a new generation of shoppers to rally around them. In fact, YPulse’s Luxury data shows Coach ranks fifth on 13-24-year-olds’ list of luxury brands they most want to own, up from 10th in 2024, putting them alongside names like Gucci, Louis Vuitton, and Prada. But how did Coach...