Saying Gen Z uses social media is like saying water is wet. But Gen Z’s social media use is constantly evolving, and what is interesting is how they’re bending it to fit their lives—sometimes in ways the platforms weren’t necessarily designed for. Case in point: Gen Z is now using social media to reshape what it means to “watch TV.”   YPulse keeps a close eye on what’s trending and how cultural habits evolve, and our experts put together a 10 Trends to Know report to help brands understand this generation. And one trend brands should watch: how Gen Z...