While social media is definitely taking up a huge chunk of Gen Z’s screen time, don’t get it twisted—TV still matters to these young viewers! In fact, young people globally are still tuning in to many of the same shows, like Industry or House of the Dragon, to discuss, dissect, and react with friends IRL. And social media fuels those conversations with shows sparking memes, fan edits, and viral moments that extend the fandom far beyond the screen (and far beyond the country it airs in). At the same time, there are plenty of shows that resonate more strongly in...
9/10/26
Media Consumption Report
For Gen Z and Millennials, YouTube and Netflix are still the biggest draw for weekly video watchi...
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