Report Read Out: Media Consumption

In YPulse’s 2026 Media Consumption Report, we dive into how young people split their free time between gaming, streaming, and scrolling, why streaming subscriptions dominate what they pay for each month, and why shoppable video is still an emerging habit rather than a mainstream one.

Tune in to this 15-minute read-out of YPulse’s bi-annual Media Consumption Report (North America), presented by Content Research Coordinator Kayla Marino with Western Europe insights from WE Research Manager Cerys Whitehurst.