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What Are Gen Z’s Plans for Halloween This Year?

Whether they’re dressing up or watching horror movies, Gen Z is planning to go all-in on Halloween this year…

Written and Edited by the YPulse Editorial Team

Sep 21 2026
North America

KEY TAKEAWAYS

The majority of young adults plan to celebrate Halloween in plenty of ways, nearly as many as teens
Watching scary movies is one of the top ways Gen Z plans to get spooky (hello again, Gen A24!)
Costumes are still a major part of Halloween for Gen Z even as adults, whether they’re headed out or celebrating at home

In a little over a month, it’ll be time for the holiday Gen Z waits just about all year for: Halloween. YPulse’s Halloween and Thanksgiving data shows 86% of 13-24-year-olds plan to celebrate Halloween this year, and they take spooky season seriously. This is the same gen that celebrates Summerween, turning Halloween into a months-early event before there’s even a chill in the air. And with Halloween falling on a Saturday—what the internet is affectionately calling “Saturween”—for the first time in years, their anticipation has only grown. Gen Z won’t have to squeeze Halloween parties and activities into the weekends...