Report Read Out: Back to School Shopping

In YPulse’s 2026 Back to School Shopping Report, we dive into why back-to-school budgets are climbing across every category, how AI is becoming part of the shopping discovery process, and why back-to-school style has splintered into a mix of micro-aesthetics with no single dominant trend.

Tune in to this under-20-minute read-out of YPulse’s Back to School Shopping Report (North America), presented by Content Research Coordinator Kayla Marino with Western Europe insights from WE Research Manager Cerys Whitehurst.