IMAXXing and Eyemaxxing on The Viral List

The Viral List how Christopher Nolan and Jimothy intended it…

  • Gen Z is turning Christopher Nolan’s The Odyssey into a full-blown cultural takeover
  • Gen Z girls are “eyemaxxing” to make their eyes the star of their beauty looks
  • Jimothy is Gen Z’s latest emotional support animal—and a major brand opportunity
Gen Z is making The Odyssey their current pop culture obsession   YPulse told you this would be the year of classic literature for Gen Z—and what better proof than Gen Z’s sudden obsession with a forever-and-a-day old Greek epic? Thanks to Christopher Nolan’s latest adaptation of The Odyssey, Gen Z is diving headfirst into the story of Odysseus. Some are taking the movie’s title literally and embarking on their own odysseys to see the movie “the way Christopher Nolan intended”: in IMAX 70mm. Of course, some Gen Z on TikTok are joking about doing the exact opposite, posting videos of them watching The Odyssey on every screen imaginable, from a fridge display to a PSP. Others are heading to 4DX screenings, recording their especially physical—and sometimes chaotic—experiences. (Just like the Chicken Jockey screenings!)   On social media, creators are naturally recreating scenes from the movie, as the internet does, and fan edits are already making their rounds. (How did they get this footage??) And the memes have arrived, too. A...

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