Every year, YPulse asks Gen Z and Millennials about what’s trending—in their own words. From their words of the year and biggest beauty trends to the coolest brands for back to school, we go straight to the source to understand what’s capturing young people’s attention. It’s the best way to get an idea of what these young gens are thinking, talking about, and experiencing in real time. But there’s also another thing that can tell us what’s resonating: music. As for any gen, a song can become the soundtrack to a season, feeling, or an entire year. And we know for...
