These days, even if Gen Z is posting with only their friends in mind, the algorithm may have other plans. A post intended for a small circle can easily end up in front of strangers, and there’s always the possibility that someone they never meant to reach—a teacher, future employer, parent, or random TikTok commenter—will stumble across it. After years of watching other people go viral or face backlash over one single post, Gen Z is incredibly aware of just how quickly content can travel beyond its intended audience. But instead of giving up on posting altogether, Gen Z is...
4/1/26
Social Media Behavior Report
It’s easy to assume social media is losing its grip, but young people are still spending hours ...
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