Most Gen Z want the influencer life—well, at least some parts of it. YPulse’s 2025 Celebrities and Influencers data found 60% of 13-24-year-olds agree, “I would like to be an online celebrity.” And for many, it’s more than just a dream; they’re working on making it a reality. YPulse data also shows 33% are actively trying to become one. And though viral content might make it seem so, it’s not just young women, either. In fact, despite the stereotype that women dominate the influencer space, more young adult men than women are currently trying (47% vs. 35%). (Hello, aspiring podcasters and...
7/15/26
Celebrities and Influencers Report
Most Gen Z and Millennials trust online influencers and content creators in 2026, but that trust ...
Read the report
