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Gen Z’s Influencer Ambitions, Debunked

Being an influencer is still a career goal for some Gen Z—but not for the reason you might think…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Many Gen Z want to be an influencer, but not just for the fame
  • For Gen Z, the biggest draw to influencing is the paycheck
  • The freedom to work on their own terms is part of the appeal
Most Gen Z want the influencer life—well, at least some parts of it. YPulse’s 2025 Celebrities and Influencers data found 60% of 13-24-year-olds agree, “I would like to be an online celebrity.” And for many, it’s more than just a dream; they’re working on making it a reality. YPulse data also shows 33% are actively trying to become one. And though viral content might make it seem so, it’s not just young women, either. In fact, despite the stereotype that women dominate the influencer space, more young adult men than women are currently trying (47% vs. 35%). (Hello, aspiring podcasters and...

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