Teens tend to be picky about where they spend their own money. Before taking the leap on a purchase with their limited funds, they scroll on social media, check out reviews, or comb through the comment section to see what other people recommend. After all, what’s viral and popular with peers is an endorsement they want to follow. They usually trust the people closest to them most: YPulse’s Influencers Anonymous report shows 78% of 13-17-year-olds agree, “I turn to my friends and family when I need a product recommendation.” And these recommendations hold serious weight. YPulse’s Gen Z’s Most Recommended...
6/2/26
Gen Z's Most Recommended Brands Report
Young consumers hold serious power over a brand’s success—and these days, their influen...
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