Teens tend to be picky about where they spend their own money. Before taking the leap on a purchase with their limited funds, they scroll on social media, check out reviews, or comb through the comment section to see what other people recommend. After all, what’s viral and popular with peers is an endorsement they want to follow. They usually trust the people closest to them most: YPulse’s Influencers Anonymous report shows 78% of 13-17-year-olds agree, “I turn to my friends and family when I need a product recommendation.” And these recommendations hold serious weight. YPulse’s Gen Z’s Most Recommended Brands report shows 65% of teens think it’s important for the brands they purchase from to be recommended by others. It’s worth paying attention to the brands teens are recommending and why. These recommendations reveal more than just what brands young consumers are buying. The top ranked ones show which brands have earned enough trust and value for teens to stake their own social credibility—and money—on them. ...
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