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Franchise Fatigue? Not for Gen Z Toy Story and Star Wars Fans

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Gen Z grew up on Toy Story and Star Wars so even with franchise fatigue, they’re not letting go of these IPs anytime soon…

TL;DR

  • Conversations around franchise fatigue thanks to endless reboots, sequels, and spinoffs are loud among Gen Z
  • Surprise! The majority of this toy-obsessed gen are fans of the Toy Story franchise
  • The galaxy far, far away still has a hold on young audiences—nearly half of Gen Z are fans of Star Wars
Summer is just around the corner, and with it comes summer blockbusters! This year’s lineup is packed with familiar IPs as franchises once again fill the calendar with sequels, spinoffs, and long-awaited returns. In the next few weeks alone, Toy Story 5 and The Mandalorian and Grogu are set to hit theaters, continuing two of...

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