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Gen Z is Obsessed with Weddings (Real or Otherwise) on The Viral List

Wedding news galore, Gen Z doing the things they always wanted to do, and unhinged Tomodachi Life gameplay are all going viral…

TL;DR

  • Weddings—pending, fictional, or influencer-led—are filling Gen Z’s FYP
  • On TikTok, Gen Z is posting the goals they once talked about and proving they actually did them
  • Gen Z is having the time of their life on a little island somewhere in Nintendo’s newest life sim game, Tomadachi Life
Gen Z is hearing wedding bells (but not their own)  YPulse predicted that 2026 would be the peak of Gen Z’s wedding obsession. And since we last checked in, Gen Z’s FYPs have basically turned into one big wedding feed. Example A: Swan Beauty’s bridal brand trip. The four-month-old startup broke the internet after sponsoring...

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