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North AmericaWestern Europe

Squishy Dumplings are Gen Z’s New Labubus on The Viral List

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Brands playing on the KitKat heist, squishy dumpling crazy, and Gen Z’s Mrs. Magic life reflections are all going viral…  

TL;DR

  • Europe’s 12-ton KitKat heist is taking over social media, sparking memes and brand statement parodies
  • Squishy dumplings from Five Below are the latest “it” collectible
  • Gen Z is reflecting on life priorities, swapping superficial goals for what truly brings them joy
Every brand is commenting on the Kit Kat heist  Another heist just happened in Europe and no, it’s not a sequel to the Louvre situation. This time, it’s somehow even more random: a massive KitKat robbery. On March 26, a truck carrying around 12 tons of Formula 1 car-shaped KitKat bars reportedly disappeared while en...

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