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How Gen Alpha is Influencing Their Parents’ Shopping

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Kids have more say in family purchases than ever, so much so that parents are consulting them before making these decisions…

TL;DR

  • Gen Alpha and Gen Z have major influence on what their parents buy, and not just games and toys
  • Kids are getting a say on clothes and food, and they know about some brands well before parents
  • Parents are also getting kids’ opinions on personal care, thanks to their early love of beauty
Kids—including the very youngest Gen Alpha—have some serious shopping influence in their homes. YPulse first highlighted this back in 2023 in our Gen Alpha Spotlight trend report, which explored how kids were shaping their parents’ purchasing decisions. Since then, our research on tweens and parents of toddlers has only continued to show this influence.   In...

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