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Where Kids in Europe Are Watching TV & Content Today

European kids are watching plenty of video content—but unlike their parents, they’re not just watching it on TV…

TL;DR

  • Kids in Europe aren’t growing up with just appointment TV—they’re splitting time between streaming and social media
  • Netflix remains the leading video platform for kids, according to their parents
  • YouTube, TikTok, and Instagram are also major hubs for kids’ video watching, growing as they get older
Kids in Europe are growing up in a media environment that looks very different from the one their parents experienced. Streaming services, social media platforms, and connected devices are all competing for their attention—and often sharing the same screen time. Instead of gathering around a single TV set, many kids are bouncing between tablets, phones,...

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