Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North AmericaWestern Europe

Gen Z’s Heated Rivalry Watch Parties on The Viral List

PDF

Heated rivalry watch parties, Huda Beauty’s PopSocket, and Logan’s Topgolf Christmas party are going viral…

TL;DR

  • Heated Rivalry has sparked IRL fandom community, with Gen Z packing bars and clubs for watch parties
  • A single TikTok comment about a Topgolf location (not even on their account) turned into a viral brand moment
  • Huda Beauty has gone viral with a new PopSocket that houses pressed powder
Gen Z’s Heated Rivalry watch parties are heating up sports bars   ICYMI (somehow) Heated Rivalry premiered on HBO Max in late November, and the Canadian series follows fictional hockey stars who go from passive-aggressive enemies to a full-blown romance.And despite its humble budget and newcomer cast, it has completely taken over pop culture conversations. It’s...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?