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Gen Z’s Heated Rivalry Watch Parties on The Viral List

Heated rivalry watch parties, Huda Beauty’s PopSocket, and Logan’s Topgolf Christmas party are going viral…

Written and Edited by the YPulse Editorial Team

Jan 16 2026
North America, Western Europe

KEY TAKEAWAYS

Heated Rivalry has sparked IRL fandom community, with Gen Z packing bars and clubs for watch parties
A single TikTok comment about a Topgolf location (not even on their account) turned into a viral brand moment
Huda Beauty has gone viral with a new PopSocket that houses pressed powder

Gen Z’s Heated Rivalry watch parties are heating up sports bars ICYMI (somehow) Heated Rivalry premiered on HBO Max in late November, and the Canadian series follows fictional hockey stars who go from passive-aggressive enemies to a full-blown romance.And despite its humble budget and newcomer cast, it has completely taken over pop culture conversations. It’s all anyone seems to be talking about this awards season, nominations or not. Fan edits are flooding TikTok, iconic lines have been quoted nonstop, and viewers are obsessed with the actors’ interviews and real-life friendship. And like we saw with last summer’s TV hits, the...