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4 Marketing Campaigns That Made Gap Go Viral with Gen Z

Gap’s been having a big year connecting with Gen Z, and these are just four of the reasons why

TL;DR

  • Gap is making waves with Gen Z thanks to its fresh collections and viral campaigns
  • Collabs with KATSEYE and Sandy Liang are putting Gap right into Gen Z’s existing pop culture obsessions
  • Working with Harlem’s Fashion Row show and welcoming in micro-influencers shows commitment to authenticity and diversity
For Millennials, Gap was the go-to for clean basics, logo hoodies, and denim that defined the early aughts. But over the years, it faded into the background—reliable, sure, but not exactly exciting for young consumers. But this year, Gap is officially back on Gen Z’s radar. Thanks largely to Zac Posen, Gap’s head of creative...

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