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How Slim Jim Turned Memes into Marketing Gold on The Viral List

Slim Jim’s chaotic meme account, Lowe’s mini buckets, and Gen Z’s newfound love for line dancing are all going viral…

Written and Edited by the YPulse Editorial Team

Oct 10 2025
North America, Western Europe

KEY TAKEAWAYS

Gen Z is embracing line dancing as a fun, community-driven night out
Lowe’s $2 mini buckets have gone viral as Gen Z turns them into little treat snack and drink holders
Slim Jim’s meme-filled Instagram proves Gen Z rewards brands willing to ditch polished for personality

Brands Winning Socials: Slim Jim’s Meme-Filled Instagram Page Slim Jim’s Instagram (@slimjim) is what happens when a brand stops trying to act cool and just embraces the chaos. Instead of polished product shots or corporate captions, their feed is packed with memes, absurd humor, and inside jokes that feel straight out of Gen Z’s corners of the internet. They’ve made a name for themselves by inserting Slim Jim sticks into viral memes, calling themselves “the CEO of verified comments” in their bio, and using their platform more like a creator than a company. It’s part of their “Long Boi...