Coffee has always been popular, but now, Gen Z’s is creating their own caffeinated trends. A cup of joe is no longer just a rite of passage into adulthood or a survival tool for exam week—it’s becoming a lifestyle staple much earlier. Thanks to innovations like cold brews, flavored foams, and ready-to-drink cans, coffee is more accessible than ever, catering to younger and more adventurous taste buds. Beyond the classic hot mug, iced and blended options are reframing coffee as an afternoon indulgence, a sweet pick-me-up, or even a protein boost. And even as inflation and tariffs stretch their budgets,...
9/4/25
10 Trends to Know 2025 Trend Report
YPulse’s trend reports cover big shifts in youth culture—but what about the smaller ones? Whe...
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